PizzaDAO: Bringing Retail Onchain

Describe your project and why you classify as a Public Good?

PizzaDAO is a global pizza co-op, a pizza party planner, and a pizza faucet for onchain builders. We aim to enable community ownership of commercial real estate and build open source small business software, both of which are fundamental tools to help communities all over the world build wealth and maintain ownership of their neighborhoods.

We strive to operate as a true DAO, maximizing our surface area for permissionless contribution. We do this with open community calls and chats, a constellation of open edit spreadsheets and documents, and a spirit of improvisational collaboration.

How much have you raised from each of your funding sources and from who?

For Global Pizza Party 2024, we raised $69,420 from NounsDAO, $13,370 each from Stand With Crypto and Unlock Protocol, $10,000 from Bitget, $6,942 from PayPal, and $5,000 each from Ledger and Helium Mobile. We raised our initial funding with the sale of our Rare Pizza NFT, bringing in 330 ETH in February 2021.

Share your project roadmap:

We plan to continue organizing events at major conferences (https://events.pizzadao.xyz), throw our 5th Global Pizza Party (https://globalpizza.party), and fund ongoing pizza support proposals that come before the DAO. Beyond that, the next step for PizzaDAO is to acquire pizzeria real estate in partnership with pizzerias and communities, then build open source products and services for our partners.

What milestones have you achieved?

We’ve thrown four global pizza parties, most recently bringing together over 10,000 people in 220 cities across more than 80 countries. We’ve organized 20+ celebrated conference events, from the USA to Europe, Latam, and Asia. In total, we’ve purchased and given away nearly $1m of pizza, supporting hundreds of pizzerias and feeding tens of thousands of people.

Tell us more about milestones you’d like to achieve

Within the next year, we’d like to organize the first real estate acquisition within the PizzaDAO ecosystem. We’ll also ship some simple open source projects, starting with a proof of pizza reimbursement tool (basically an onchain version of https://pizzafaucet.xyz)

For Global Pizza Party 2025, we’re targeting 400+ cities (double the 214 we did this year).

Funding Goal and Budget:

Any amount of funding would help, but $25,000 would be massively supportive for us. That would support 40 weeks of pizza sponsorships at $625 per event.

Tell us more about your team:

Snax, founder + Dread Pizza Roberts is a lifetime community organizer and early Bitcoiner

Matt Wilhelm, lead developer is a full-stack veteran who works on voting software for the US Congress

Anthony Shafer, lead NFT artist is a Hollywood alum who worked on projects like Harry Potter and the Star Wars prequels

You can see all the hires we’ve made in our pizza mafia epochs spreadsheet: Rare Pizzas Mafia Slice Allocations - Google Sheets

Beyond the core hires, we have a huge community that supports PizzaDAO’s operations all over the world. You can get a sense of how large it is by looking at the map or spreadsheet of global pizza parties.

Team Social Accounts:

@snack_man is the one filling this out, here’s a twitter list of PizzaDAO members.

Social Credibility (development progress, awards, notable GitHub commits, referrals)

Ask anyone you know in the onchain ecosystem about PizzaDAO and it’s likely they’ve not only heard of us but eaten pizza at one of our events. You can also check out our open source codebase.

Why’s your project important?

We’ve onboarded thousands of people into the onchain ecosystem (many now work for companies or have started their own projects) and some say we’re one of the only functional DAOs.

How do you define impact for your project? What metrics are you tracking?

  • attendance

  • cities reached

  • countries reached

  • properties acquired

  • pizzeria ecosystem partners

  • onchain ecosystem relationships

  • supporting small businesses

Share your project impact metrics and results

Most recently, on May 22, 2024, we brought together well over 10,000 attendees in more than 220 cities across over 80 countries in one day. In the lifetime of PizzaDAO, we’ve supported hundreds of independent pizzerias, fed tens of thousands of people, built relationships with a large portion of the onchain ecosystem, and taught thousands about the blockchain in friendly, nonthreatening environments.

Discord/Telegram Contact

Telegram: @snack_man
Discord: snax#6922

Project Links

4 Likes

Funding Update

We had originally requested $25k with the idea that it would cover 40 weeks of $625 pizza requests. We received about half that and have deployed $3,445=$313/week over the 11 weeks since we submitted on June 7.

  • Total Funds Received (Previous Round): 4.9 ETH / ~$12,740
  • Total Funds Requested: $25,000
  • Funds Spent: $3,445
    • $320, Offchain Monaco Web3 Gathering
    • $625, ETH Bolivia Buildathon + Conferences
    • $625, ETH Birthday Party SF
    • $625, Hacker House Goa
    • $625, Pre-VeeCon Welcome Party
    • $625, Notion Community Fest Santiago
  • Remaining Balance: $9,295

Plans for Next Epoch:

  • Updated Milestone 1: Open Source Pizza Faucet Dapp
    • Description: We completed the simple open source project that we mentioned in our first post: the Pizza Faucet is now live, offering a streamlined Dapp to reimburse pizza from Farcaster posts. Octant is actually using it to give away pizza on its community calls!
    • Expected Immediate Outcome: It’s now super easy to reimburse pizza requests through the dapp website
    • Funding Needed: $4,000 in development + design costs funded with a Base partnership
  • Updated Milestone 2: Real Estate Acquisition
    • Description: We’re focused on our real estate acquisition and tracking our progress in our Real Estate Crew Sheet. Our current top prospect is a piece of land next to the OSHI Gallery in Melbourne that we would acquire in partnership with our friend Guy Leonard who operates Leonardo’s Pizza Palace and Nouns Deli.
    • Expected Immediate Outcome: Accomplishing our first real estate acquisition will be an important step forward for our ecosystem and a proof of concept that can be copied
    • Funding Needed: $1.2m AUD
  • Updated Milestone 3: 400+ Cities for Global Pizza Party 2025
    • Description: We now have 342 cities signed up in our planning sheet for Global Pizza Party 2025. We’re well on our way to signing up the 400+ that we would like to reach, but we still have lots to go!
    • Expected Immediate Outcome: Lots of people will come together to eat pizza and make friends. Throwing a pizza party in 400+ cities on the same day will cause huge ripple effects in the onchain ecosystem.
    • Funding Needed: 400 cities * $625 each = $250,000
  • Karma GAP: PizzaDAO’s Karma GAP
  • Additional Funding Request: $25,000 would help us scale our grassroots pizza request funding + execute on more conference side events (we’re targeting 2-4 per month).
3 Likes

Long-term Update

  • Total Funds Received from Octant so far: 11.2661 ETH
  • Funds Spent: $17,306
    • $320, Offchain Monaco Web3 Gathering
    • $625, ETH Bolivia Buildathon + Conferences
    • $625, ETH Birthday Party SF
    • $625, Hacker House Goa
    • $625, Pre-VeeCon Welcome Party
    • $625, Notion Community Fest Santiago
    • $250, MeetUp Meta Pool, Venezuala
    • $550, Vitalik: An Ethereum Story Premiere in Bucharest
    • $625, DSW Networking & Pitch Competition, Denver
    • $625 ETH Milan - Builders Box
    • $625, NapulETH
    • $625, Road to Devcon New Delhi
    • $625, Entre Memorias, Peru
    • $625, Based LatAm Hack Days, Buenos Aires
    • $625, Cyberjam 2024 Hackathon w/ ETHChicago
    • $625, Road to Devcon Chandigarh
    • $375, “Cursed Visuals” Halloweeen Party, Bushwick
    • $100, Segundo Meetup Mensual Cochabamba
    • $600, Cartagena Pizza Party
    • $625, Nouns Battles #2 Primavera, Chile
    • $600, Arbitrum Workshops and Hackathon, Bucharest
    • $625, New to Web3? Start Here, Bangkok
    • $500, Pizza support for organization and artists, Santiago
    • $250, DevCleanup Bangkok
    • $150, Tech Fusion 2024, La Paz
    • $420, Campus Crust Fest - KibokoDAO, Nairobi
    • $400, Pay our respects to Decentralized CEO (Izzy)
    • $250, Creative Sessions, Santiago
    • $596, Reimburse Merge Madrid Overage
    • $350, ETHDenver Alpha Party
    • $625, DJ Kitpas Nounish Nights, Japan
    • $250, MusicaW3 Listening Party, Buenos Aires

Milestones and Deliverables

  • Updated Milestone 1: Open Source Pizza Faucet Dapp

    • Description: We completed the simple open source project that we mentioned in our first post: the Pizza Faucet is now live, offering a streamlined Dapp to reimburse pizza from Farcaster posts. Octant is actually using it to give away pizza on its community calls!
    • Expected Outcome: It’s now super easy to reimburse pizza requests through the dapp website. We’re starting to use it but we’ve run into some API issues (we assume with Neynar) where posts populate a bit slow.
    • Funding Needed: $4,000 in development + design costs funded with a Base partnership
  • Updated Milestone 2: Real Estate Acquisition

    • Description: We’re focused on our real estate acquisition and tracking our progress in our Real Estate Crew Sheet. Our previous top prospect sold! It was a piece of land next to the OSHI Gallery in Melbourne that we wanted to acquire in partnership with our friend Guy Leonard who operates Leonardo’s Pizza Palace and Nouns Deli. This was a tough lesson for us that we need to raise our funds before doing any property search so that we can pounce on good opportunities. Now, our top prospects are a piece of land in Denver in partnership with our friend yonks.eth and a place in Philadelphia in partnership with our friend Williamsburg Pizza.
    • Expected Outcome: Accomplishing our first real estate acquisition will be an important step forward for our ecosystem and a proof of concept that can be copied
    • Funding Needed: $500k-$1m USD
  • Updated Milestone 3: 400+ Cities for Global Pizza Party 2025

    • Description: We now have 349 cities signed up in our planning sheet for Global Pizza Party 2025. We’re well on our way to signing up the 400+ that we would like to reach, but we still have a ways to go!
    • Expected Outcome: Lots of people will come together to eat pizza and make friends. Throwing a pizza party in 400+ cities on the same day will cause huge ripple effects in the onchain ecosystem.
    • Funding Needed: 400 cities * $625 each = $250,000
  • Updated Milestone 4: 2-4 Conference side events per month

    • Description: We’re delivering on our goal of 2-4 side events per month, though we got a little too ambitious trying to do 6 in September… Here’s a list of the events we’ve hosted since joining Octant in June (we also promote Octant at all of these):
      • June 26, ETH Santiago
      • July 11, ETHCC Brussels
      • July 27, Solana Hacker House Bengaluru
      • July 27, Bitcoin Nashville
      • July 28, EDCON Japan
      • August 13, Blockchain Futurist Toronto
      • August 22, DAO Tokyo
      • September 6, ETH Warsaw
      • September 7, Web3Bridge Lagos
      • September 14, ETHMexico Merida
      • September 26, MCon Detroit
      • October 10, Merge Madrid
      • October 19, ApeFest Lisbon
      • November 10, Devcon Bangkok
      • December 6, Art Basel Miami
    • Expected Outcome: Consistently throwing quality events designed for people to connect with each other (music not too loud, food and drink, relaxed atmosphere) builds a strong community whose network effects are powerful.

    • Funding Needed: Generally $2.5k-$10k per party, sometimes more for large events. Full details available on our events sheet (click into individual events’ sheets for their budget details).

  • Updated Milestone 5: Building out DAO Infrastructure

    • Description: In order to scale PizzaDAO’s operations, we’ve established a working group structure to make it easier for new members to find a place to contribute and a database of manuals so members can become familiar with PizzaDAO’s processes.
    • Expected Outcome: Our work on DAO infrastructure will facilitate PizzaDAO’s growth and serve as an example for other communities working on their internal organization.
    • Funding Needed: This work has been volunteer.
  • Karma GAP: PizzaDAO’s Karma GAP

Challenges

  • Challenge #1: Event Execution:
    • Description: As we’ve scaled our events stream we’ve noticed that some event hosts have trouble executing at the level that PizzaDAO strives for.
    • Resolution: We’ve updated a bunch of our procedures and increased lead time on planning events.
    • Lessons Learned: Planning is everything and having enough lead time is key.
  • Challenge #2: Voter Turnout:
    • Description: As we’ve scaled our proposals we sometimes struggle with voter turnout.
    • Resolution: We’ve updated a bunch of our procedures and increased lead time on proposals plus trained submitters on how to advocate.
    • Lessons Learned: Some onboarding and training is helpful for would-be proposers.

Outputs and Outcomes

Outputs (Last Epoch):

  • Output 1: 26 proposals funded
  • Output 2: 10 conference side events thrown

Short-term Outcomes:

  • Outcome 1: We brought in a ton of new members to our community.
  • Outcome 2: Our crew workstreams are starting to bear fruit.

Long-term Outcomes:

  • Outcome 1: PizzaDAO awareness in the community is at an all-time high, preparing us for a huge Global Pizza Party 2025.

  • Outcome 2: Our community is meeting across borders all over the world throughout the rest of the year, using the PizzaDAO City Telegram Network to connect.

    Metrics for Outcomes:

    1. User Engagement: Our crew attendance has been consistently growing, which we track with an attendance bot.
    2. Adoption and Usage: Our conference events have been consistently well attended.
    3. Community Impact: We’ve grown our Discord members about 10%, from ~4.1k to ~4.5k members. We’ve also partnered with a bunch of new organizations over the last few months.
    4. Financial Metrics: We’ve broken even on most of our conference side events.
    5. User Satisfaction: we built a survey to send to party attendees and proposal but haven’t streamlined the process enough to get quality data.
    6. Innovation and Development: Many of our crews have developed new projects, including Mixtape Volume 2, an educational slide show, a merch kit, and CollegeDAO x PizzaDAO Real Estate Crew.

Plans for Potential Funds Raised in the Next Octant Allocation Window

  • Goal 1: Scale Up Incoming Pizza Proposals
    • Description: Promote the opportunity to get PizzaDAO to fund PizzaDAO for events all over the ecosystem
    • Expected Outcome: Fund pizza for a bunch more grassroots crypto community events all over the world
    • Funding Needed: ~$625/event, 4 events per month = $2.5k per month
  • Goal 2: Pizza Faucet Usage
    • Description: Scale up the use of https://pizzafaucet.xyz by inviting other communities in to use it.
    • Expected Outcome: An awesome story that spreads around our ecosystem about PizzaDAO buying pizza for people on Warpcast.
    • Funding Needed: $25 per proof of pizza, target 200 proof of pizzas = $5k

Other Funding

  • Grant Funding Received Since the Last Epoch: Ampera Grant, $13k
  • Other Non-Grant Funding Sources: Various event sponsors, visible on the individual events sheets within https://events.pizzadao.xyz

Future Plans for Financial Sustainability

We broke even on most of our conference side events (with the exception of those that appear in our funded proposals list above), plus we have so far gotten commitments for about $100k towards our Bitcoin Pizza Day 2025 expenses from Stand w/ Crypto, Unlock, Ampera, OwnTheDoge, and Octant (thanks!).

As we continue to finetune our events operations we should be able to turn a small profit which we can then roll into other DAO operations. We’re also planning to expand our presence into the pizza industry with an event during Pizza Expo in Las Vegas in March, plus planning a Pizza Fest with paid tickets for the Fall in Philadelphia. Beyond that, our merch crew has some exciting plans that could bring in a bit of additional funding.